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Social norms marketing for addiction prevention
Social norms marketing is emerging as a major force in changing behaviors - including problem drinking - among certain populations. But just which populations might benefit from this prevention technique? And how do social norms campaigns work? We explore the “power of normal” in this enlightening new field of communications.
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Surviving Christmas and family time tips for addicts
The holiday season bring us high or low. On either extreme, it’s a time of needed vigilance for addicts and alcoholics, a time when many relapses occur. So what can you do to buckle in and stay in the middle of your game? Here are some tips and suggestions for making it through December 25…and beyond. Other suggestions and experiences welcome.
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Top 10 ways to improve your body image
If you look in the mirror, you deal with self-image. Here are some tips for teens (and adults!) for maintaining healthy self-image and self-esteem. Ten simple steps on how to begin thinking of yourself differently. Learn how to base your satisfaction with yourself less on outward appearance and more on internal goals.
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Can ignition interlock devices be a driving hazard?
In the absence of a parole officer, convicted drunk drivers are now taking breathalyzer tests before their car engines will even start…and they are breathing into the dashboard! Ignition interlock devices all over the U.S. require a BAC (blood alcohol consumption) level of .02-.04% before a car will start. But can the “rolling retest” for blood-alcohol levels endanger the lives of drivers and fellow travelers?
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Is exercise the new trend in drug and alcohol treatment ?
Alcohol and addiction treatment may have just gotten more plain and simple. New NIH grant money is being awarded to researchers to identify possible links between fitness and drug prevention and the benefits of exercise in drug rehab centers. Do addicts and the general population really need this PROOF before they’ll work out daily?
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Top 10 Addiction PSA’s from the 80’s (part 3)
The last of a three (3) part series, these drug prevention videos are a reminder that public service announcements can be low budget and effective, or high budget and really kind of wacky. In the end, it all comes down to the message. And the simpler, the better, in my opinion. What do you think?
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Top 10 drug and alcohol campaign ideas — prevention
Ideas for non-profits and government organizations looking to run drug prevention campaigns. Remember that it’s best to start early and that kids are open to messages until puberty. But these ideas are good preventative ideas for any age of your target audience.
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Top 10 Addiction PSA’s from the 80’s (part 2)
Public service announcements. Nancy Reagan. The eighties. Summers when D.C. was the “murder capital of the world” and skating and California were too cool. Did these messages warning against the danger of drugs work for you?
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Top 10 Addiction PSA’s from the 80’s (part 1)
The first in a series of posts that fondly remember the public service announcements of the 1980’s. They certainly worked to keep me out of the stash that decade, but ironically fueled the addiction fire in the 90’s. Enjoy.
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Should alcohol manufacturers be held responsible for alcoholism?
Alcoholic energy drinks in the U.S. are virtually off the market, thanks partly to legal cases against manufacturers. Alcoholic energy drinks like “Sparks” came under considerable criticism from state attorney generals and consumer groups alike. So if the manufacturers of alcohol are so dedicated to the cause of alcohol responsibility, why aren’t corporations creating funds to support recovery? Come consider this and other questions about social culpability.
Tuesday January 6th 2009
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Awards and recognition
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